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Customising Display Fridges: RAL Colours and Branding for Your Store

Author: Echipa Modaco

Why the appearance of your display fridge matters in your store

A display fridge is not merely a piece of technical equipment — it is the first thing a customer sees when they walk into your store. The colour, finish and branding elements of the fridge contribute directly to the perception of your brand and to the purchasing decision. In a modern retail space, visual consistency between furniture, walls and refrigeration equipment can make the difference between an ordinary store and one that inspires trust and professionalism.

A growing number of food store owners, butcher shops, pastry/confectionery shops and HoReCa establishments are choosing to customise their display fridges with RAL colours that reflect their visual identity. This is not a mere trend, but a smart investment in the image of their business.

What RAL colour customisation means

The RAL system is the European reference standard for industrial colours. Each shade has a unique numeric code — for example, RAL 9010 for pure white, RAL 7016 for anthracite grey or RAL 3000 for deep red. The key advantage is that you can communicate the exact colour you want, without any ambiguity, regardless of the manufacturer or supplier.

When you choose a display fridge customised with a specific RAL code, you ensure that the equipment integrates perfectly into the design of your retail space and that, should you purchase additional units later, the colours will be identical.

Made-to-order Modaco display fridges — genuine flexibility

At Modaco, the horizontal display fridges in the VF1000, VF1000D and VFX1000 series are manufactured in our own workshop in Găești, Dâmbovița County. This is precisely why these models can also be produced to order, both in the dimensions specified by the customer and in the RAL colours requested.

This flexibility is extremely valuable for:

  • Stores with a defined visual concept (brand colours, graphic identity)
  • Store chains that require visual uniformity across locations
  • HoReCa establishments where the aesthetics of the space are just as important as functionality
  • Butcher shops and specialised stores that want to stand out from the competition

The lead time for made-to-order VF display fridges is 15–25 working days from order confirmation. For products available in stock, delivery can be arranged within 24–48 hours. Shipping costs are calculated and displayed at checkout.

Branding on your display fridge — more than just a colour

Customisation does not stop at the colour of the casing. Full branding of a display fridge can include:

  • Your store's logo applied to the side or front panels
  • Product name inscriptions (e.g. "Fresh Meat," "Cold Cuts," "Dairy")
  • Differentiated colours by zone to guide the customer visually within the aisle
  • Coloured LED lighting that can accentuate the visual identity of your brand

Speak with the Modaco team about the options available for in-stock models and about what can be produced to order for the VF1000, VF1000D and VFX1000 series.

Practical tips for choosing the right colour

Before deciding on a colour for your display fridge, consider a few key factors:

  • Contrast with the displayed products — dark colours (anthracite, matt black) highlight light-coloured products such as dairy or sliced cold cuts.
  • Light colours (white, light grey, beige) create a hygienic and bright appearance, well suited to butcher shops or supermarket-style stores.
  • Consistency with the rest of the furnishings — check whether the display fridge will integrate well with the metal shelving, counter and walls of the space.
  • Durability of the finish — ensure the paint is resistant to moisture and frequent cleaning, conditions typical of any food retail environment.

Collection and delivery of customised equipment

Orders can be collected directly from the Modaco warehouse at Găești, Strada Libertății 15, by prior appointment. Alternatively, delivery can be arranged via courier or dedicated transport, with the cost calculated based on the destination and the dimensions of the equipment, as shown at checkout.

Customise your display fridge and showcase your brand

A customised display fridge does not necessarily cost much more than a standard one, yet it can add significant value to the image of your store. Whether you want a specific RAL colour, dimensions tailored to your space or branding elements, the Modaco team is ready to help you find the right solution.

Contact Modaco on 0727.324.787 to discuss the customisation options available and to receive a quote tailored to your needs.