How to equip a drinks store: coolers and vertical display fridges for optimal results
Why refrigeration equipment matters in a drinks store
If you own or are about to open a drinks store, one of the most important aspects you need to get right is fitting it out with the appropriate refrigeration equipment. Cold drinks sell better, customers return more often, and a well-organised, attractive display fridge can make the difference between a shelf that gets overlooked and a product that flies off it. Choosing the right coolers and vertical display fridges is, therefore, a business decision, not merely a technical one.
What types of refrigeration equipment you need
A well-equipped drinks store requires several categories of refrigeration equipment, depending on floor space, the type of products sold, and customer footfall. Here are the main categories you should consider:
Vertical display fridges with glass doors
Vertical display fridges are the centrepiece of any drinks store. They allow products to be displayed in full view, with internal lighting that attracts shoppers' attention while maintaining the ideal serving temperature. They are perfect for juices, mineral waters, beers, energy drinks, and soft drinks of all kinds.
Modaco vertical display fridges are manufactured in Romania, in Găești, and are designed specifically for the requirements of food retail and HoReCa. They feature energy-efficient cooling systems, glass doors with high-quality seals, and internal LED lighting that showcases products to their best advantage while reducing energy consumption.
Draft beer coolers and dispensers
If you also sell draught beer or have an on-site consumption area, draft beer coolers are indispensable. They maintain a constant temperature and ensure a perfect head when serving, which directly impacts customer satisfaction.
Chest freezers
For extra storage and products that do not require direct display, chest freezers are a practical and cost-effective solution. They are particularly useful for holding additional stock or seasonal products.
How to choose the right display fridge for your store
There is no one-size-fits-all solution. Choosing the right equipment depends on several factors:
- Available floor space: for small spaces, opt for narrow display fridges with multiple shelves stacked vertically; for larger spaces, you can combine several units.
- Sales volume: high customer footfall calls for display fridges with large capacity and easy product access.
- Product type: carbonated drinks require temperatures between 4°C and 8°C, while wines and sparkling wines have different requirements.
- Energy efficiency: choose equipment with a good energy rating to reduce your monthly electricity costs.
- Visual appearance: a modern display fridge with LED lighting and a clean design contributes to the professional image of your store.
Practical tips for positioning refrigeration equipment
The technical fit-out must be complemented by the strategic placement of equipment. Here are a few basic guidelines:
- Place soft drink display fridges in the highest-traffic area or near the checkout to encourage impulse purchases.
- Group products by category: waters and juices at eye level, beers on a separate shelf, energy drinks in a prominent position.
- Make sure there is enough space behind the display fridge for easy restocking.
- Never block the ventilation of refrigeration equipment – this affects the performance and lifespan of the units.
Why choose Modaco refrigeration equipment
Modaco has been manufacturing commercial refrigeration equipment since 1992, and more than three decades of experience are reflected in the quality and reliability of its products. Built in Romania, in Găești, Modaco display fridges and coolers are designed for the demands of intensive use in retail stores and HoReCa environments. We offer tailored solutions, technical support, and products with an excellent price-to-quality ratio.
Whether you are opening your first store or looking to modernise an existing space, the Modaco team can help you choose the ideal refrigeration equipment for your specific needs.
Contact us today
Don't leave your store's fit-out to chance. Invest in quality equipment that will bring you satisfied customers and lower operating costs. Call us now on 0727.324.787 and a Modaco consultant will provide you with all the information you need to make the best choice for your business.